Our Story

Our Story

Hi, I'm Sarah, founder of Plain Jane.

In 2015, I took a leap of faith and started Plain Jane with a simple idea: to create timeless, comfortable pieces families would truly love to live in. At the time, I was a 26-year-old wife, mom of three (now four!), college student, and photographer, dreaming of building something meaningful for my family and others.

I wanted clothing that felt as beautiful as it was comfortable, pieces made for slow mornings, everyday moments, and the traditions that become our favorite memories. After hearing from our first customers that their Plain Janes made daily routines feel a little cozier and a little more special, I knew this brand was becoming something bigger than pajamas.

Today, every collection is thoughtfully designed with that same purpose: to create timeless pieces that families reach for year after year. We believe the best memories are often made in the simplest moments, and we're honored to be a small part of yours.

Thank you for supporting our family, our dream, and this little business we've poured our hearts into. We're so grateful you're here.

xo, Sarah