Our Story

Hi, I’m Sarah, founder and CEO of Plain Jane. For years I dreamed of starting this brand, and in 2015 I finally took the leap. Our four girls are the inspiration behind every piece we make.

When Plain Jane began, I was a 26-year-old mom of three, a wife, a college student, and a photographer helping pay for school. I couldn’t shake the idea of creating comfortable clothing that was versatile, beautiful, and fuss free. I wanted softness I would love and my girls would reach for every day. After our first customers told us their Plain Janes were making daily routines cuter and calmer, we knew we were onto something special.

Finding happiness in the small, simple, maybe even “plain” things has brought our family so much joy. Thank you for being here, for supporting our small business, and for being part of our story. We truly have the best customers, and we are grateful for every single one of you.

xo, Sarah